Effects of War Exposed in All Quite on the Western Front,...

Effects of War Exposed in All Quite on the Western Front, Bury the Dead, and Paths of Glory From the happy expression on their faces you might have supposed that they welcomed the war. I have met with men who loved stamps, and stones, and snakes, but I could not imagine any man loving war. Margot Asquith revealed her discontent with war in this quote. War is defined in the American Heritage Dictionary as a concerted effort or campaign to combat or put an end to something considered injurious. A rather contradicting definition from the dictionary when one examines wars true meaning and the effect it has on mankind. Wars do not put an end to something considered injurious, war starts them. War stems from human greed†¦show more content†¦But even this maturity could not save him from the jaws of death. Before the war, Paul was a scholar who had ambitions and hopes for success in life. Unfortunately, war quenched that desire for success as revealed in the book when he returned home for a short stay. Pauls self confidence and sense of belonging in society w as gone. He no longer shared any interest in his books, felt melancholic most of the time, and do not have the same outlook towards life as others did. Even though Paul tried very hard at concealing his inner emotions and to stage a bold front, it is not very difficult for the reader to see that a psychological battle was taking place inside him. I ought to have never come here. Out there I was indifferent and often hopeless-I will never be able to be so again. Paul reveals that his trip home made him realize the destructive effects war had on his character and he regretted going home. Another challenge to Pauls mental strength came when he was in one of the enemys trenches. In that trench, Paul came face to face with a French soldier, whom he considered his enemy. It was in that trench that he found out that French soldiers were just as human as German soldiers. Confusion struck Paul as he tried to make sense of the common German soldier belief that all French are animals and should be killed without mercy. For the first time, Paul was overcome by emotions after killing a helpless FrenchShow MoreRelatedtheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pageswas written in 441 B.C., the legend goes back to the foundations of Hellenic culture, many centuries before Sophocles’ time. All the scenes take place in front of the royal palace at Thebes. Thus Sophocles conforms to the principle of the unity of place. The events unfold in little more than twenty four hours. The play begins on the night when Antigone attempts to bury her brother for the first time. Her second attempt at burial occurs at noon the following day, when Antigone is apprehended. SheRead MoreIgbo Dictionary129408 Words   |  518 Pagesprepared and edited by Roger Blench Roger Blench Mallam Dendo 8, Guest Road Cambridge CB1 2AL United Kingdom Voice/ Fax. 0044-(0)1223-560687 Mobile worldwide (00-44)-(0)7967-696804 E-mail R.Blench@odi.org.uk http://www.rogerblench.info/RBOP.htm To whom all correspondence should be addressed. This printout: November 16, 2006 TABLE OF CONTENTS Abbreviations: ..............................................................................................................................................Read MoreLogical Reasoning189930 Words   |  760 PagesCopyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests thatRead MoreProject Mgmt296381 Words   |  1186 Pagesperformance status report 7.3.2.2 E.V., forecasts 7.3.2.3 EV., to complete index (EAC) 7.3.2.5 Schedule and cost variance Developing a Project Plan 4.2.2 Planning tools 6.2 Sequence activities [1.2] 6.5.1 Bar and milestone charts 6.5.2 Critical path method (.2) 6.5.2.6 Lead and lag activities [6.2.3] F.3 Project duration Chapter 14 Project closure Closure report 4.5.1.4 Organization processes (.5) [4.5.3 4.6.3.2] 4.6.1 Administrative tasks (.3) [3.7.1, 12.4] 10.3.3.1 Lessons learnedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any

The Main Theme in Edgar Allen Poes Five Short Stories

Edgar Allan Poe wrote five short stories that are very popular. â€Å"The Black Cat,† â€Å"The Cask of Amontillado,† â€Å"The Fall of the House of Usher,† â€Å"The Raven,† and â€Å"The Tell-Tale Heart† are the stories that I found similar. Poe’s stories were written between 1839 and 1846. All of them are similar in a way that they involve madmen. These men think they are sane, but they end up doing horrible things. Poe’s writing style is very dark. We can consider what he is writing to be gothic. â€Å"The Black Cat† is one of Poe’s more gruesome stories. It is one of the darkest stories he has written. The narrator opens the story by saying he is sane. It is the night before he dies. The story talks about the narrator’s past and how he knew so many people who all†¦show more content†¦Roderick explained in the letter that he was feeling ill. The narrator tells us how only one member of his family has survived for many generations. The narrator goes into the house and notices how creepy it is. He sees Roderick looking very sick. Roderick explains that he thinks something is wrong with the house. Roderick’s sister, who the narrator never knew about, has died and Roderick buries her in the tombs of the house. The both begin hearing noises one night. Roderick believes they buried his sister alive and she’s trying to escape. His sister appears behind the door and the narrator realizes that they are twins. She goes after him and Roderick dies from fear. The narrator runs from the house and watches it crumble to the ground. â€Å"I have before spoken as extending from the roof of the building, in a zigzag direction, from the base,† (Poe 1127). This story is a gothic tale because Poe talks about the gloomy night and the decaying surroundings. He also brings up a haunted house, the potential of burying someone alive, and dying of fear. Another one of Poe’s stories that is considered gothic is â€Å"The Tell-Tale Heart.† The story begins with the narrator being extremely nervous, but not mad. He starts talking about how he loved an old man. The old man never wronged the narrator and the narrator never wanted to take anything from the man. The narrator believes that it was the man’s pale, blueShow MoreRelatedAnalysis Of Edgar Allen Poe s I Have No Faith 1721 Words   |  7 PagesJamie Unger English Wentworth 9 June 2015 Edgar Allen Poe â€Å"I have no faith in human perfectibility. I think that human exertion will have no appreciable effect upon humanity. Man is now only more active - not more happy - nor more wise, than he was 6000 years ago† (Edgar Allen Poe, Letter to James Russell Lowell, 2 July 1844). American literature is one of the most important parts of our history. From books to give us knowledge, to poems to inspire us, literature has helped shaped society. PeopleRead MoreInfluence Of Writers : Edgar Allen Poe Essay1814 Words   |  8 PagesThe Influence of Writers: Edgar Allen Poe on Charles Baudelaire Poets and writers who lived in America during the 1800’s lived in a time of new beginnings and a time in which they could create their own version of literature. Edgar Allen Poe did that and even more during his lifetime. He put a lot of effort into making his poems memorable to his audience and give them something to think about. During his lifetime not many people took notice of Poe’s genius, but Charles Baudelaire definitely did.Read MoreEdgar Allan Poe1245 Words   |  5 PagesIntroduction In this project, I will be discussing about my poet Edgar Allan Poe. Poe had written numerous of poems and stories but the one I chose was â€Å"Annabel Lee†. This poem was written in 1849 which was a long time ago. Even though this poem is centuries old, it is still a well known poem. This whole project includes a biography, literary movement, and a explication about the poem. The biography includes where Poe grew up and how his lifestyle were. Through research and sources, I found out thatRead MoreEssay about Mans Need For Woman in the Works of Edgar Allen Poe2186 Words   |  9 PagesMans Need For Woman in the Works of Edgar Allen Poe      Ã‚   In the beginning, there was Adam.   Adam felt incomplete in the Garden of Eden and needed a companion.   Eve was created and Adam had his woman.   Edgar Allen Poe experimented with mans eternal necessity and drew his final conclusion near the end of his literary career.   With the publication of Eureka, Poe made his final realization that tied every one of his love driven short stories together and triumphantly proclaimed: I have no desireRead MoreThe Masque of the Red Death914 Words   |  4 Pagesâ€Å"The Masque of the Red Death† by Edgar Allen Poe is an eerie short story about the â€Å"Red Death†, Poe’s twist on the Black Plague. This plague swept across an unknown kingdom killing many people as it went. There were sharp pain, and sudden dizziness, and then profuse bleeding at the pores, with dissolution. Poe had two main themes for readers to think about. These themes were proven through five main symbols: The ebony clock in the black room , Prince Prospero in the abbey with his friends, the colorsRead MoreThe Grotesque In Gothic Literature : The Characteristics Of Gothic Literature1600 Words   |  7 PagesThe grotesque in gothic is usually the behavior of a man (or women,) who battle with an internal conflict and they are also, usually sick. When an individual reads gothic stories, one can sometimes miss-interpret what they have read. It is common knowledge that when we are younger we understand things differently from when we grot be adults. We can infer that if one was too read gothic literature as a child, one would find it humorous, versus if that individual was to read gothic literature as an

An Individual s Level Of Emotional Intelligence - 1524 Words

An individual’s level of emotional intelligence can have an impact on their performance as a teacher? There is a great deal of individuals that boast the intellectual intelligence to become teacher’s, but an alarming number of them are failing to sustain the emotional strength required to maintain excellence in their careers. Nobody can deny that teaching is a highly stressful, demanding and challenging profession, but how much of this stress and fatigue can be relieved by teachers managing their own emotions and mental strength. Having emotional intelligence is fundamental to producing healthier, happier, superior performing teachers. This essay will firstly illustrate emotional intelligence and examine the traits, behaviours and†¦show more content†¦An example of this might be the teacher who can remain calm and in control of their emotions during a heated confrontation with a parent, through listening and communicating effectively as opposed to a defensive and argumentative reaction. The role of emotional intelligence contains both verbal and non-verbal competence which can empower an individual to articulate, identify, understand and evaluate their feelings and others in order to come to an agreement in a critical situation (Aliasgari Fazadnia, 2012). There is considerable research that claims emotional intelligence can build better relationships, behaviours and capabilities in teachers. Mortiboys (2005) writes â€Å"that teachers with high emotional intelligence are considered to be more optimistic, adaptive, collaborative, confident, authoritative, open, approachable and enthusiastic† (as cited Birwatkar, 2014 pg147). Such positive qualities can assist the actions that teachers need to help them avoid conflict with their students and to develop better friendships with their colleagues. This enables them to nurture positive relationships, work effectively in teams, and build social capital. It is a trait that can guide teachers towards easier solutions says Hargreaves (2000). Mortiboys (2005) goes on even further to discuss the effects

Plastic Surgery And Its Effects On Society - 1363 Words

As of recent plastic surgery has become extremely popular, so popular to the point that it has gotten out of control. Although it has been around for many years, the high standards of beauty in today’s society has recently led both women and men to resolve their so-called imperfections with plastic surgery, making plastic surgery the new norm. Sadly, in this day and age all you see when turning on the TV, flipping through a magazine, or simply going on social media, is models creating an ideal image of what a human should look like. This causes people to thinking that if you don’t look like that, then you are unattractive. Also, plastic surgery creates a big problem because it puts pressure on people with imperfection and insecurities. Despite plastic surgery changing who you are and what you are supposed to look like, many people don’t care because they have don’t want to look like themselves, they want to create a perfect version of themselves through su rgical procedures so that society can accept them. Changing what they look like by defining what beautiful is to them not knowing that society has subliminally led them there. To grasp and understand why so many undergo cosmetic surgery is due to the ideals of society in dealing with physiological and body dysmorphic disorders to try combat them with teaching people from a young age to learn to love themselves for who they are and not their appearances. Going under the knife is not as shocking as it use to be becauseShow MoreRelatedPlastic Surgery And The Effects On Society1897 Words   |  8 PagesPlastic Surgery and the Effects on Society Have you ever wondered how plastic surgery really works? What are the added benefits to having this surgery, and what are the dangers? How many people actually partake in these procedures every year? These are questions that many have and I would love to answer. What is plastic surgery you might ask? Plastic surgery is a surgery that improves or repairs parts of the body. Plenty of people think that this is the way to go, but I feel otherwise. There is moreRead MorePlastic Surgery And Its Effects On Society956 Words   |  4 PagesAs time progresses, plastic surgery becomes a lot popular. Plastic surgery isn’t just what’s seen on TV and on social media; plastic surgery is much more than facelifts, rhinoplasty, and breast enhancements. In fact, â€Å"plastic surgery is anything that undergoes the process of reconstructing or repairing parts of the body.† (Reconstructive Surgery) The facelift Kris Jenner recently just had done is equally considered plastic surgery as an ordinary person removing an extra finger they were born withRead MoreEffects Of Plastic Surgery On Today Society1483 Words   |  6 PagesPlastic surgery has been around for decade, but now it making a real impact on today society. Many experts believe that it’s the influence of the media or the influence of people around us, which portrays the idea of self-image. There are many views of where plastic surgery makes a big impact like adolescent to middle age years and the media. Self-esteem is major factor of why many women and men receive surgery, however some experts say that this procedure doesn’t boosts confidence, while othersRead MorePlastic Surgery And Its Effects On Society959 Words   |  4 PagesOver time, plastic surgery has become a lot more popular. Plastic surgery isn’t just what’s seen on TV and on social media; plastic surgery is much more than facelifts, rhinoplasty, and breast enhancements. In fact, â€Å"plastic surgery is anyt hing that undergoes the process of reconstructing or repairing parts of the body.† (Reconstructive Surgery) The facelift Kris Jenner recently had done is equally considered plastic surgery as an everyday person removing an extra finger they were born with. TheseRead MorePlastic Surgery And Its Effect On Society1169 Words   |  5 PagesIn today’s society has paint a picture in which beauty is curvaceous goddess with fare complex and sex appeal. This portrayal of the standard of beauty has convinced and blind society to believe that on must achieve such look to be happy or feel good about them. These standards of beauty are projected through the media, magazines, advertisements and the ideal beautiful portray. Many people feel that the only way to achieve such looks is through the process of plastic surgery, women especially. Read MorePlastic Surgery And Its Effects On Society844 Words   |  4 PagesReal-Life Photoshop Plastic Surgery is defined as the process of reconstructing or repairing parts of the body, either in the treatment for injury or cosmetic reason. Just like any other topic, plastic surgery has both negative and positive attributes. Depending on the opinion, there may be more of one than that of the other, but in the case of this paper there are more negative. Plastic surgery has been deemed acceptable by countless celebrities and television shows, and has left a huge not soRead MorePlastic Surgery And Its Effect On Society1995 Words   |  8 Pagesdoing plastic surgery. With the strong development of medical equipment and technology, there is no doubt that a person could easily get access to information about plastic surgery and eventually go under the knife in the future. But the most important question for this controversial issue is â€Å"Will plastic surgery promote or destroy beauty?† which could be a challenge to answer for many people. However, by discussing two aspe cts of the problem, the benefits and drawbacks of plastic surgery, thisRead MoreHow Plastic Surgery Affects Society1551 Words   |  7 Pagescontroversial; plastic surgery has the capability to change lives of various individuals from diverse socioeconomic levels. Plastic surgery covers a broad spectrum of services which are included in reconstructive surgery, as well as, the popular aesthetic appeal of cosmetic surgery. Plastic surgery affects society both physically, psychologically, and emotionally. From Operation Smile to botox, accident victims to breast augmentation, and Little Baby Face Foundation to facelifts; plastic surgery can giveRead MoreSocial Media On Teen Plastic Surgery1177 Words   |  5 PagesI) Introduction a. Understanding plastic surgery. b. Knowing the reason why people would most likely operate plastic surgery. c. Knowing whether plastic surgery is a way to promote beauty or destroy it. II) The Main Conflict a. Knowing how plastic surgery destroys beauty rather than promote it. b. Many people go overboard with surgery to look MORE beautiful. c. Lack of self-confidence guides people into fakeness. III) Plastic surgery in a developing teenager a. The influenceRead MoreTaking a Look at Plastic Surgery1016 Words   |  4 PagesLiving in a judgmental society and a demanding workplace, people are prompted to do whatever it takes for them to maintain their inner pride. Low self esteem and lack of confidence are great factors which push people to change themselves into what they think is better. They are willing to put themselves under the knife just to accomplish their dream of extraordinary beauty. Plastic surgery is an easy road to the illusion of what people refer to as perfection. This subject is more closely related

Time-division multiplexing Free Essays

A user of a home telephone picks up her phone and makes a telephone call to a friend’s home telephone in another part of town. Which of the following is likely to be true about this call? A. It uses a single pair of wires on the local loop at each end of the call 2. We will write a custom essay sample on Time-division multiplexing or any similar topic only for you Order Now Which of the following are services that telcos have offered as WAN services over the years? A. Switched analog circuits B. Dedicated digital circuits 3. This chapter claims that IP routers work well as devices that connect to many different types of interfaces, including LANs and WANS. Which of the following answers list the reasons why routers do well in this role? A. Routers have much faster CPUs and can do the hard work to translate the incoming datalink header into the outgoing data-link format D. Routers discard old data-link headers and insert new data-link headers as part of their logic, which treats each Interfaces lower-layer detallds as Independent from each other 4. An enterprise network has many routers that connect to both a LAN as well as the WAN. Which of the following statements best describe how routers typically use and think about their WAN connections? B. As a transport service to deliver IP packets to the next Ip router 5. An enterprise builds a WAN design on paper. The main site, where all the servers sit, is shown in the center ofa network diagram. The WAN has a leased line from that site to every remote site, with the remote sites drawn around the edges of the drawing In a big circle. None of the remote sites have a leased line directly between them. Which of the following terms is most typically used to describe this WAN topology? D. Hub-and-spoke 6. A U. S. based company wants to order a leased line between two sites, with the eased line using the traditional T-carrier DSO, DSI, and DS3 types of lines. Which of the following answers describes the speed and distances for the leased line? A. No faster than 43,736 Mbps (T3) D. No literal distance Ilmltatlon 7. A telco customer has purchased a Tl leased line between two sites. The customer has already bought a router for one site, with a serial interface card with a built-in CSU/ DSU. Which of the following answers lists other physical parts that the customer will need for that sites installation of the Tl leased line? B. A serial cable 8. A telco customer has a Tl leased line between two sites, called sites A and B. he telco has several switches between sites A and B that use T3 trunks. These switches use the T3 trunks along with time-division multiplexing (TDM) to create the leased line from site A to B. which of the following answers is true about how TDM works in this design? C. The switches map the Tl customer lines to one of 28 different frequencies in the T3 trunks 9. A telco network has TDM switches in the CO, ready to support Tl leased lines to customer sites. Two such switches have a single T3 trunk connecting the two switches, set aside to support T Is that run Just between those two co swltcnes. nlcn 0T tne Tollowlng answers Dest aescrlDes tne numDer 0T customer T Is the telco can support with these switches and the trunk? C. 28 10. A customer ordered a full Tl leased line between two sites. The telco implemented that leased line in its network using the T-carrier technology discussed in this chapter, with DSI, DS2, and DS3 lines plus switches that use time-division multiplexing (TDM) logic. Into which of the following general WAN categories does this service fit? B. Packet switching 1 1 . A telco customer orders a leased line between sites A and B, with requested speed of 1. 024 Mbps. The customer plans to use an external CSU/DSU at each site. The telco uses only T-carrier technology and none of the more modern options like SONET, ATM, MPLS, or Metro Ethernet. Which of the following answers is true about the speeds used on this link? B. The physical line between the telco CO and site B uses a line speed of 1. 2544 Mbps 12. A telco customer orders a leased line between sites A and B, with requested speed of 512 Kbps. The customer plans to use an external CSU/DSU at each site. The telco uses only T-carrier technology and none of the more modern options like SONET, ATM, MPLS, or Metro Ethernet. Which of the following answers is true about the speeds used between the router and the CSU/ DSU? A. THe CSU/DSU controls the router’s sending and receiving speeds using clocking 13. Which of the following answers are true about DSI framing and channels? A. Each frame has 193 bits C. The frame groups 8 bits together for each of 24 channels, plus overhead 14. Which of the following data-link protocols was created to be used on leased lines, with support for multiple Layer 3 protocols by including a Type field that identifies the type of packet inside the data-link frame? C. PPP 15. Which fields that exist in both the HDLC and PPP headers have such relatively small use in point-to-point leased lines today, to the point that the PPP standards actually allows the nodes to simply not bother to include these fields when sending PPP frames? B. Address C. Control 16. Think about the differences in a circuit switching the T-carrier system (ignoring analog circuit switching) versus packet switching. Which of the following answers are true about packet switching, but not about circuit switching? B. The telco switch can queue the data waiting on the congested outgoing to trunk to become available D. The switches look at the bits to find an address, and use that address to make a choice where to send the bits 17. In a Frame Relay network, which of the following terms refers to the customer router that connects to the Frame Relay network? D. Access link 18. Which of the following answers is not true about a Frame Relay network? B. Defined by the telco ahead of time, when the customers orders the service 19. A new Frame Relay customer is considering two competing Frame Relay design for his WAN. One design uses a full-mesh topology of PVCs between the 20 routers. The second design uses a partial mesh that looks like a hub-and-spoke design. Assuming that all other technical details not mentioned in this question are the same when comparing the two designs, which of these answers are true about the partial-mesh design but not true about the full-mesh design? A. Not all routers can send a Frame Relay frame alrectly to eacnotner B Frame Relay Trames, wlll De Torwaraea Dy tne network Dasea on the DLCI field in the Frame Relay 20. Which two of the following WAN services make good use of protocols that enterprise have used for many years, with those protocols being expanded and enhanced to create new types of WAN services? How to cite Time-division multiplexing, Papers

Marketing Consumer Behavior Iphone 7 and Iphone 7 Plus

Question: Discuss about the Marketing Consumer Behaviorfor Iphone 7 and Iphone 7 Plus. Answer: Introduction Consumer behavior is important for every organization before launching a product. It is an essential part to understand the consumer behavior in order to avoid losses. It is very difficult to understand consumer behavior as every individual has a different mind and attitude towards the product. It is recommended to understand the theory of consumer behavior in order to attain a sustainable growth (Kotler,2009). The consumer behavior is subject to fluctuation due to numerous factors like living standards, trends, fashion and technology. It is suggested to the marketers to understand the behavior of the consumers which largely depends on the above-mentioned factors. Hence it is the important tool which needs to be used efficiently to increase sale(Kotler, et al, 2006). Companys Overview He Iphone 7 and Iphone 7 Plus is new age smart phone designed by Apple Inc. the smart phones were announced on 7 September 2016 at the Bill Graham Civic Auditorium by Tim Cook. The phone was officially released on 16 September 2016. The design of the phone is similar to Iphone 6 and 6S. The phone was launched with new options which includes new color option, water and dust resistance, and static home key button, a new capacitive and removed the 3.5 mm jack. The internal processors were upgraded by the company which improved the graphic performance. The Apple is regarded as one of the most likeable product among consumers and it came up as a revolution in the mobile phone industry. Consumers wait desperately for months to buy a new apple phone. Consumers are much attracted by the new features as mentioned in the advertisement. It helps in grabbing consumer attention so that the desired result can be achieved (Iphone 7, 2016). The Advertisement The given advertisement describes new features of Iphone 7 and creates distinguish features that separate it from the previous phones. However the design is similar to Iphone 6S but it has introduced new features like different color option, water resistance technology, dust resistance screen and a static home guard key. The advertisement highlights the camera of the phone which is upgraded to 12 megapixels rare facing camera with optical image stabilization. It has enhanced zoom capabilities. The advertisement showcases the internal hardware upgrade which includes an internal heterogeneous quad core system on chip. The advertisement completely focuses on individual customer usage and establishes custom and how it is different from the other companies. It is necessary for a company to describe the primary and secondary feature of the phone through its advertisement. Marketing communication is an essential part of marketing mix. It is a sole method through which the information about a product is being transmitted to the buyers. Advertisement has become an important source of spreading information about a product or service to the final customer. The marketing team of a product looks after the specific requirements of the customers to put a positive impact on the customers. A large section of the society make purchases through the advertisement placed on different mode of media (Ho, Lim and Camerer, 2006). It has become more evident that the consumers are making buying decision after making thorough research. Advertisement helps in grabbing the attention of the customers. The marketing team of th e company plays a vital role as they frame the most essential policies that are necessary to be incorporated as per the customer class. They are responsible to frame an integrated communication structure that helps company to succeed its desired sale structure. Apple has framed most of the advertisement keeping in mind the needs of the final customer after conducting a thorough market research. On a long run it is evident for a company to fame the policies according to the future requirements Purpose The new apple Iphone 7 advertisement demonstrates the features which separate it from the other brands. Consumer behavior is necessarily being understood while attracting consumer attention. In a long run it is necessary to enumerate various factors that affect the consumer behavior. There are varieties of factors like social, economic, political, cultural and psychological causing fluctuation in consumer behavior. The consumer behavior is necessary to be studied in order to take full advantage of the market condition. The purpose is to understand the different market segment, advertisement strategy, sales promotion schemes in order to find the right consumers. The given advertisement has a variety of issues which required to be addressed that is the other features apart from the camera. Most of the part of the advertisement focuses upon key features that made the product superficial. Moreover there is a resistance for the 3.5 mm jack which is the only unique feature available in the phone. Consumer Behavior Insight Apple successfully creates attractive advertisements in order to grab attention of all the consumers in a crowded mobile market. Iphone is definitely an instant hit in every country. It is not popular due to its share of market but it holds first place in the mind of the consumers. Consumer purchase decision includes series of decisions that are associated with the deep values subjected inside them that force them to make purchases. The decision making process here includes factors like social, personal, psychological etc. social factors includes reference group, role of the society and status. Personal factors include lifestyle, economic situation, occupation, age etc. consumer are mostly influenced by the role and status (McCarthy Perreault,2008). Every individual tries to manage their status in the society which depends on individual occupation(Wright,2006). Age and life cycle are other two parameters that help in deciding the consumer behavior as the choices and preferences chang es with the passage of time. Psychological factors are related with those factors that cause mental satisfaction and forms an essential part of consumer behavior attitude. Motivation, belief and attitude are responsible to affect the purchases of the product. The main purpose of the advertisement is increase Iphone 7 market share that can only be achieved through making contribution towards different attributes. Consumer Social Factors on Iphone The first sub variable includes families, friends and colleagues. This particular class strongly contributes to a person's choice regarding purchases of a phone. This particular class interacts with various membership, reference, and organizations. A person makes purchases if it fulfills the want of family, peers and other people. Another social factor that affects the purchases of Iphone 7 is peer pressure. The consumer is purchasing the phone because everyone else is purchasing it. An individual buyer behavior is responsible for the purchases of the phone. Buyer behavior is prejudiced by the decision of the other family members. Marketers are trying to configure the role played by different individual while making the buying decision. Moreover it is necessary to check the role played by the family members in individual decision making. In case if the purchases of a certain product are influenced by some specific family member than the seller will target that particular person in th e advertisement. It is advised that buying roles change with the change in the lifestyle of the consumers. Most of the decisions are influenced by the family members and plans regarding marketing are proposed by the family member and the close friends whose decision is important (Kotler,Burton, Deans, Brown Armstrong,2015). The consumers want to recognize that they will get reliable goods if they seek advice from the people who plays a significant role in their life. Discussion regarding iPhone apprehensions to first-hand experiences of families and friends instigates purchases to a large extent. Social factors are different from the cultural factors (De Mooij,2010). A cultural factor involves big groups that are responsible for influencing the consumer behavior. Reference group causes change in forming a person mind-set or actions. The reference groups and their impact differ across products and brands. In case if the product is noticeable such as dress, shoes, motor vehicle etc then the impact of reference group will be high. Reference groups also comprise of opinion leader as they have a huge impact on consumer behavior (Solomon, 2014). Personal Factor Personal factors are responsible for individual decision making and are responsible for creating brand awareness. It is essential in the case of Iphone while ascertaining the list of variable factors that contributes towards decision making process. It is advice to look into individual factors before ascertaining the decision related to purchases. Age is one of the sub variable factors that are responsible for making decisions about the individual consumer buying behavior. Apple has successfully marketed their plan focusing on every individual. It has become an irresistible want among people of every age group. Personal ownership of mobile phone has increased in recent time. The young people are goal oriented and want to know about the latest current affairs. The apple Iphone tops the chart by beating other competitors (Hutt Speh, 2005; Kardes, Cronley and Cline,2014). In current preview Iphone 7 has become an inevitable brand by managing the lifestyle with a fashion statement. Thro ugh social apps like whats app, Facebook and twitter helps in connecting with one another. Iphone 7 is not only fulfilling t he basic requirement but provides a whole different experience(Dibb, Simkin, Pride Ferrell,2005). Psychological Factors These are the factors which are intrinsic in nature based on consumers past experience and knowledge. The psychological factors are divided on the basis of personal emotions, individual motivation, perception and belief. Motivation is one of the factors that influence a person to work for his/her goals. A study has suggested that motivation for a person to spend money on a premium product is due to envy created due to greedy tendency of the consumer. Consumers are making all sort of association through the past buying experience that forms a unique part of the buying behavior. To a cost cautious customer it has become evident to keep a check over the pricing strategy because his perception largely depends on it. Prices for a commodity depend upon the individual behavior towards the other variable factors that are necessary to be focused while planning the advertisement. It is necessary for Apple to look into the requirements and to fulfill the gap as per the customer choices (Chaudhu ri,2006; Hawkins, Best and Coney, 2010). Recommendations Iphone are famous among people of every age group for its multi-functional utilities. The makers of Iphone are consistently introducing changes in every new model. There primary motive is to optimize the profits by taking full advantage of consumer behavior. Moreover the company introduces changes through innovation and research. Consumer will only make purchases if they are wholly satisfied with its services. Apple strategy includes bringing in a new product through consistent innovation through its RD Department. Cost benefit analysis is conducted at the time when product is introduced. Study of consumer behavior is essential in order to keep a check over the market trends. In case If the sale of product is declining then consumer behavior helps in assessing major changes for the failure of a product and suggests required amendments to be made in the market strategy for that product(Belk,2010). The essential rationale of studying consumer behavior is to mold their views in favor of a particular product. Thus it is one of an important tool that is used for promotion of sales in order to change perception of the customer. It is however suggested to look after the needs of the advertisement by focusing on the factors that are not available on the previous model. Theres a need to focus on the factors that engross attention of most of the people. Most of the companies including apple undertake study of consumer behavior to discover consumer contentment and displeasure. They also try to focus on evolving corrective steps to improve the image of the brand by optimizing the profits associated with it. Profit making is the primary motive of an organization and implementation of the new strategy is placed keeping in mind the necessary changes. The study of consumer behavior is necessary with regard to level of satisfaction. The focus is regarding quality of product, its price, after sales service, and the life of the product. The primary focus of studying consumer behavior is to occupy the market and achieve a sustainable growth. Team Dynamics Team work and motivation is essential for a group to finish the required assignment. Team and leadership helps in completion of the required work within a stipulated time frame. Team dynamics help in collecting featured knowledge related to a product and helps in systematic completion of work. Conclusion There are numerous factors that are responsible for deciding the behavior of the consumer pertaining to product. On a long run it is advised to a company to promote the interest of the company by planning an advertisement focusing on the needs of the consumers. It is necessary to give a special consideration to all factors that are responsible to influence the behavior of the consumer like cultural, social, psychological etc. the advertisement in the given case study focuses on the latest feature of the phone that separates it from the other products. The advertisement focuses upon attaining consumer attention in order to grab sale. References Belk,R.2010. Research in Consumer Behavior. Emerald Group Publishing Chaudhuri, A. (2006). Emotion and reason in consumer behavior. Routledge. De Mooij, M. (2010). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising: Consequences for Global Marketing and Advertising. Sage. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. 2005. Marketing: Concepts and strategies (p. 850). Houghton Mifflin. Hawkins, D.I., Best, R.J. and Coney, K.A., 2010. Consumer behavior.Implications for marketing strategy,5. Ho, T.H., Lim, N. and Camerer, C.F., 2006. Modeling the psychology of consumer and firm behavior with behavioral economics.Journal of marketing Research,43(3), pp.307-331. Hutt, M. D., Speh, T. W. 2005. Business Marketing Management. South-Western Publishing Company. Iphone 7 ,2016. Online . Available at: https://www.apple.com/in/iphone-7/specs/ Accessed on: 2 January 2016 Kardes,F., Cronley,M. and Cline,T.2014. Consumer Behavior. Cengage Learning Kotler, P. 2009. Marketing management: A south Asian perspective. Pearson Education India. Kotler, P., Bowen, J. T., Makens, J. C., Xie, Y., Liang, C. 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey: Prentice hall. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. 2015. Marketing. Pearson Higher Education AU. McCarthy, E. J., Perreault, W. D. 2008 Basic marketing: A marketing strategy planning approach. McGraw-Hill Irwin. Solomon, M. R. 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Wright,R.2006. Consumer Behaviour. Cengage Learning EMEA

Thug Life free essay sample

Valuation Based on Comparable Firms Skill: Conceptual 4) Which of the following statements is false? A) Because the enterprise value represents the entire value of the firm before the firm pays its debt, to form an appropriate multiple, we divide it by a measure of earnings or cash flows after interest payments are made. We will write a custom essay sample on Thug Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B) We can compute a firms P/E ratio by using either trailing earnings or forward earnings with the resulting ratio called the trailing P/E or forward P/E. C) It is common practice to use valuation multiples based on the firm’s enterprise value. D) Using a valuation multiple based on comparables is best viewed as a shortcut to the discounted cash flow method of valuation. Answer: A Explanation: A) Because the enterprise value represents the entire value of the firm before the firm pays its debt, to form an appropriate multiple, we divide it by a measure of earnings or cash flows before interest payments are made. A) The fact that a firm has an exceptional management team, has developed an efficient manufacturing process, or has just secured a patient on a new technology is ignored when we apply a valuation multiple. B) Valuation multiples have the advantage that they allow us to incorporate specific information about the firm’s cost of capital or future growth. C) For firms with substantial tangible assets, the ratio of price to book value of equity per share is sometimes used. D) Using multiples will not help us determine if an entire industry is overvalued. Many managers make the mistake of focusing on accounting earnings as opposed to free cash flows. With efficient markets, the accounting consequences of a decision do not directly affect the value of the firm and should not drive decision making. With efficient markets, the firm can sell its shares at a fair price to new investors. Thus, the firm should not be constrained from raising capital to fund positive NPV investment opportunities. Diff: 3 Topic: 9. 5 Information, Competition, and Stock Prices Skill: Conceptual